Text on reads:
“Graceful, Genuine, Glorious. Akzidenz-Grotesk by Berthold, though dating back to styles from 1898, was the most appreciated sans serif in the mid-1950s, favored by many leading Swiss designers. (Indra Kupferschmid –Font Bureau.com) * Berthold first published Akzidenz-Grotesk in 1898. Originally named “Accidenz-Grotesk” the design originates from Royal Grotesk light by royal type-cutter Ferdinand Theinhardt. (Bertholdtypes.com) * The first sans-serif typeface called grotesque was also the first sans-serif typeface containing actual lowercase letters. (Playtype.com) * A small stroke found on the right side of the base of the Capital letter G is called a spur.
Grotesques include all sans-serif typefaces designed before the twentieth century, and all the revivals based on them. These typefaces usually feature a tall x-height and narrow to moderate set width, and a slightly squarish appearance. The Grotesque capital G usally has a spur. (Tova Rabinowitz – Exploring Typography)”